There are many obvious benefits to having your business or brand on social media. Everyone knows that social media gives your brand more exposure but there are also other related aspects that you should know about that add to the advantages of having a strategic social media plan for your brand or business. The following(…)
Here is a short but interesting video on the way ahead for the South African digital scene.
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SEO or search engine optimization and marketing is becoming more complex and important each year. There are many new developments in this field that the website promoter and marketer should be aware of. Here is a list of some of the most important of these new developments in terms of what you should be(…)
Why social media has become more important for SEO and marketing There is little doubt now that social media forms an integral part of search engine optimization and that the search engines definitely take account of social media interaction in their evaluation of your website. Previously many questioned the role of social media in SEO,(…)
So, what has good writing to do with attracting more visitors to your site and increasing your search engine ranking? The answer is very simple: good, compelling and well thought out content on a site attracts more attention and adds value to the site from a search engine point of view. The reason is that(…)
Social media marketing is becoming an extremely important factor in marketing in South Africa. The reason for this lies in an examination of social media statistics and figures which reveals that : In 2010 there were more than 5 million internet users in the country. The numbers of Internet used have shown an exponential growth(…)
The nature of search engine optimization is in the process of changing radically. In the past finding the best keywords and adding these to your code and content was seen to the main aim of the SEO process. This has all changed with changes in search engine algorithms and the way that search engines determine(…)
Maintaining a social media calendar helps to organize site content more effectively. As the infographic below points out, social media, when correctly administered, can produce dramatic results to the number new visitors and purchases for your site. Creating and curating content for your blog and for social media is one of the most effective marketing tools that a(…)
There are some developments in the South African social media picture. This should be of interest to marketers and website owners who wish to promote their websites more effectively. Here are some of the most important trends. Twitter users in South Africa has increased to 6.6-million and Facebook to 11.8 million Facebook is now used by a quarter of all South(…)