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It is not always possible to remain sane while doing social networking. One gets drawn into the network of links, interrelationships, responses and interactions that make up the intricate web of social media and networking; and when you are trying to manage four or five networks at the same time and making sure that each post is suited to the profile of that particular network, then sanity can become a precarious state of being.
Social Networking is Continuous…
Possibly one of the most common reasons why some social networking managers becoming drooling, gibbering loons is the fact that there is no break in the cycle of social media. Social media never sleeps. It is insatiable and the life span of a tweet is usually between three to four hours before it is consumed by never-ending volumes of cyberspace.
But there are ways to remain relatively sane and focussed while doing social networking. Here are a few points that every avid social networker should keep in mind to prevent the onset of madness.
Get organized. Social media is a very creative arena and one link or post leads to another – which mean that one can become completely absorbed in one line of thought only to find that you have neglected other important areas – which leads to a cycle of insanity inducing stress. So one has to get organized and work out a schedule based on time and regular but limited attention to each social network.
Start a social networking logbook. A logbook of the time spent and the content posted to each network will provide you with an overview of your hectic postings and replies over time – and this will help you establish a more organized pattern of social networking management. I will go into more detail on how to create a social media logbook in future posts.
Develop a social networking strategy. Reduce your focus. One tends to want to cover every aspect and angle in social networking. This has to be reduced. Develop a social media strategy with the following as pointers:
a. What are your aims in social networking? Take some time to clearly work out what you intend to achieve and what your main goals are in social media – this will sharpen your social media campaigns.
b. What is your target market? This does not only refer to business but also to any professional field. Research what your audience needs and likes and the content that interests them – and then focus on these findings.
c. Measure your input and outcome. This is essential. By using social media measurement tools like Google Analytics, one can see which Pinterest boards, tweets and LinkedIn postings are driving traffic to your site. These insights help you to redefine your focus and direct your attention to both the strengths and weaknesses of any social networking marketing campaign.
There are an over-growing range of new tools that aid social media management. Try Pinleague for an excellent overview of your boards and pins and how they compare. Applications like Commun.it also provides you with an organized way of dealing with your networks; and don’t forget to make use of social media management apps like Hootsuite if you are dealing with more than one or two social networks.
All of the above can help you to make sense of your efforts and prevent any slide into confused madness while doing social networking.
Most importantly, take breaks and enjoy interacting with others.
Simon Bream is a Social media and SEO consultant @simonbream