Increasing importance of web content

web content

 

extract from Imaginet’s new eBook:

Web Content has become a central aspect of web site promotion.

Good quality content is one of the most important ways of attracting people to your site. Gone are the days when it was sufficient for a site to be merely an online advert for a service or product. Modern web sites have to offer value to the client or visitor and this value can be understood as insightful, visually attractive and informative content.  As one commentator emphasizes, “…you should make sure most of your investment is devoted to content. This seems to be preferable to graphic design, old-school search-engine optimisation, or linking campaigns”. (http://www.webcredible.co.uk/user-friendly-resources/search-engine-optimisation/google-content.shtml)

For example, if your web site deals with selling flowers you could develop a section on various tips on how to ensure the prolonged freshness of flowers or even a detailed section on the different flowers and their botanical history.

Here are few examples of sites that provide good web content, which have attracted thousands of followers…

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