LinkedIn marketing strategy

LinkedIn marketing strategy

LinkedIn is becoming more popular as means of connecting and communicating with like-minded people or professionals in your business or enterprise. A LinkedIn profile is an essential part of this connecting process but what do you do after your profile is complete to generate leads and interaction?

In other words how do you market yourself on LinkedIn? 

The Infographic below provides a wealth of info an how to market yourself, your profile and business on LinkedIn. Taking part in active discussion groups is an essential part of this marketing process; as well as using the advanced search facility to find prospects. It is also important to engage after having made the connection. This means that you enter into a conversation with your new connections and develop relationships- which is the heart and soul of any social networking.

Of course, sharing content that is seen to be useful and valuable by others is a central way of establishing your presence on the network and is a fundamental way of making yourself and your concern visible.