This eye-opening infographic shows the increasing importance of paying attention to mobile platforms in marketing and promoting your website and products. When one considers that there are four billion people who have a mobile device with 271 million mobile subscribers in the United States alone, then the importance of mobile becomes apparent.
South African mobile figures also show the value of mobile marketing
|Total mobile connections (active sim cards)||66.1 million|
|Total unique subscribers (people)||40.7 million|
|Mobile penetration (active connections to population)||128%|