Maintaining a social media calendar helps to organize site content more effectively.
As the infographic below points out, social media, when correctly administered, can produce dramatic results to the number new visitors and purchases for your site.
Creating and curating content for your blog and for social media is one of the most effective marketing tools that a webmaster has in his or her arsenal. The most important thing about creating and sharing content on your site via social media is that is should be directed to a specific market or client base. In other words, content should be researched so that it is interesting and attracts the type of visitor that your site needs.
Furthermore, the purpose of a social media calendar is obviously to ensure that your content is regularly changed or updated, A great deal of emphasis is placed on a site that has a dynamic and active content strategy – and the search engines pick up on this, which can play an important role in search engine ranking.
Another important aspect of the calendar is that it allows one to see how certain types of content are developing and attracting attention and then to adjust your content to suit the best trends and subjects for your site.
A well maintained calendar also helps to ensure that quality content is posted on your blogs and pages.
You can also find more infographics at Visualistan