Creating content is becoming increasingly important for your website marketing and SEO.
However, it is not enough merely to produce lots of content. The search engines, as well as the Internet audience have become much more discerning and more aware of poor quality and “spammy” content. So, it is imperative to produce content that is not only interesting and visually appealing , but which also provides real value for the customers and clients that you want to attract.
This means that many of the older techniques and ways of on-line content production are no longer acceptable. For example, in the past it was deemed to be sufficient to write content that was directed by specific keywords that you wanted to rank for on the search engines. This was abused by many marketers and was seen as “gaming” the search engines: as a result ” keyword stuffing” can now lead to severe penalties from Google and others SEs. Consequently, there is now a much greater emphasis on content that is informative, takes account of customer intent, and content that is authoritative, verified and interesting to your market segment.
The link between SEO, website optimization and content creation has now been established by many experts in the field.
Read for example the fantastic overview of Semantic Search by David Amerland. It is therefore essential that the webmaster pay attention to the way that SEO and content creation reinforce one another.
The following are some basic but essential tips and do’s and don’t s on creating content.