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Now that you have created your eye-catching and interesting web page with Imaginet’s Web Creator, how do you promote it and attract more visitors to your website. No matter how well designed and appealing your site may be it must contend with millions of other web pages online. There is not much point in spending time and effort creating a great web site when it is buried too deeply in the search engine index for anyone to see. This means that you have to ensure that it is placed as high as possible in the search engine ranking – which also means that certain marketing tools and techniques need to be implemented in order for your web site to be as visible as possible. This short eBook is intended to introduce you to some essential aspects of web promotion and marketing to ensure that your site is seen by as many people as possible.
The first step is to make sure that your site will be well received by checking for consistency and logical construction. What this means is that you should test your site from the viewer’s perspective to ensure that what you intend to present is being clearly perceived.
This aspect is extremely important. Often when creating a web site we assume many things and create different sections from our perspective and not from the point of view of the incoming client or visitor. Make sure that your site is simply and clearly designed and not too busy. Check as well that the different sections and pages are linked in an easily understandable and sequential way. Remember that people will not stay for long on your web site if it has a confusing structure that is difficult to understand. Test yourself by asking this question: How long would it take a visitor to understand what my site is all about? If your answer is more than ten seconds then you need to rethink the structure and wording of your site.
Next – ensure your site has basic search engine optimization.
What is Search Engine Optimization or SEO? SEO refers to the process of optimising your web site so that the search engines will place it near the top of the list when people search for certain keywords. The structure of your website is also of vital importance for SEO. This process is aimed at ensuring that your web pages rank highly in the search engine index. In other words, when someone uses Google or other search engines to search for your product or topic, your site should feature among the top links….
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