This infographic is an interesting and humorous view of Facebook users – with a strong touch of marketing realism. Facebook is at present the most popular social network, with more than 1.5 billion active Facebook users. (Source: Facebook) This is a 23 percent increase from March 2012. What this means for the marketer is that Facebook is too big to ignore and the network generates 4.5 billion likes generated daily. ( http://zephoria.com/social-media/top-15-valuable-facebook-statistics/#sthash.r97x8fLa.dpuf)
In essence this means is that Facebook presents huge marketing and promotional opportunities – which requires a concomitant high level of research into the demographics of Facebook users and their marketing profiles.
At the same time it would a grave mistake to ignore the other social networks that are dominating the social media scene. Twitter, for example, is outpacing Facebook in certain areas – especially in the area of mobile advertising. Have a look at some of the figures in this report (http://www.bloomberg.com/news/2013-09-16/twitter-outshines-facebook-with-earlier-focus-on-mobile.html)