How Google determines rank

How does Google determine search ranking?

We often have queries from our SEO clients about exactly how Google decides on the position or ranking of a website on search. Of course, the truth is that this is a closely guarded secret but the experts have over time worked out how the process of website and page ranking works. This useful infographic breaks down the mystery of how Google actually works out the seaerch results for a web page.

An interesting and useful part of this infographic are the suggestions to improve your website’s search engine rankings. Among these are the following:

  • Building  backlinks
  • Optimize meta titles and descriptions
  • optimize website speed
  • Use social media – especially Google Plus