Google Analytics provides a free, extremely useful and flexible way of analysing and assessing your website’s online performance.
However, it can also be used to improve your site’s performance. The infographic below shows how you can use this analytic tool to improve your marketing.
One of the first and most important thing to do is to link your Google analytics’s account with your Google Webmaster tools. In the infographic, following the steps by step process, it becomes clear that one can use the tools provided by Googly analytics to improve your site and market more accurately; for example, by finding the top keywords that drive visitors to your site and optimizing your your SEO accordingly.