LinkedIn insights

Here is an insightful video on how to find and analyse your LinkedIn company page insights.

These insights allow you to see the impact of traffic to your page over  a period of time and is an extremely useful tool for assessing the performance of your page, posts and updates. For example. from the page views of product pages you can ascertain the success or otherwise of a recent marketing campaign or promotion.

The LinkedIn visitors  demographics is also extremely useful.

It provides info on visitor demographics in terms of factors such as  seniority, company size, region and other useful criteria that  can help your business marketing or promotion. These and a number of other aspects are covered in this useful video.