SEO has changed in the past two years. Some of the things that were conventional praxis are now no longer acceptable and could result in negative ranking.

Getting you SEO balance “just right’

This excellent infographic clearly shows some of the common errors people make in trying to optimize their websites for SEO. For example, the modern trend is NOT to repeat the same keyword in your text continually ( which can be construed negatively by the search engines) but to vary the keywords by using synonyms and different  form of the words. Aspects such as varyinig the anchor text in your links is also dealt with.

These are important tips and advice which can often help the novice to improve on his or her website optimization and marketing.

SEO techniques

SEO Infographics by SEO Book