There is an increasing demand for good quality Web content on the Internet. Gone are the days that one could write “thin” content or regurgitate old material filled with keywords and hope to improve your search engine ranking. Google and other search engines have come down hard on spammy content and sites that use “article farms” in an effort to appear content rich. With the advent of Google’s Panda and Penguin changes, content has become a vital part of online marketing. Here are some ideas that are useful in creating content for your site that will help you to attract more traffic.
One of the best ways to create original content that provides value for your audience and that will also impress the search engines, is to interview leaders in your industry or profession. This will engage your audience by providing insightful and interesting ideas and views from those in the know.
Another useful way to generate content is through surveys on certain important topics and debates in your online community. One of the best ways to do this is use sites like Survey Monkey or other online survey platforms that allow you to collate data on various topics – which can then be turned into reports or articles.
Continually report on news, events and changes in your industry or profession. This not only shows that you are active and up-to-date but that your site is a useful source for news. Remember that content does not only refer to text. You can use images and presentations as well as other visual and audio media to increase the value of your content.
One of the types of content that Google recommends is a knowledge base for your site. Most FAQ sections on sites are not very comprehensive or interesting. Create a knowledge base that covers all the main issues that your audience might experience and that acts as a learning center.
Publish an e-book. One can publish an e-book via Amazon that provides valuable information on topics that have relevance for your audience. One can also create a short e-book for download from your site. In the same vein Infographics have become a very popular way of disseminating knowledge on various topics. This is a marketing tool that every business should consider as it is fairly easy to create with an application like PowerPoint and can result in a significant increase in traffic. An excellent infographic tutorial can be found at Hubspot.
These are just a few of the latest ideas on creating content. Imaginet will be adding more articles and news on this topic in the future .