social networks


( extract from our latest  free eBook)

Essentially, Twitter is an online network that allows the user to receive and send messages of 140 characters – which refers to the famous ‘Tweets’. Twitter is also referred to as a ‘micro-blog’ and while it is limited by the fixed set of characters that you can input, it is a very effective communications tool.  (Note: there are ways around this text limitation – but that will be dealt within a more advanced and in-depth book on twitter that will be published by IMAGINET soon).

Twitter has developed into much more than just an online space for social conversation. For example, it is used extensively by researchers and academics to find and share information, as well as by many businesses to enable more effective customer relationships and to ascertain the perceptions and reception of their products. There are many different ways in which this social network can be used; for example, it can be used by a family to keep in touch, or a company to coordinate business, by the media to keep people informed – or by a writer or musician to build up a fan base.


 LinkedIn is where one really sees the value of online networking in terms of communication and relationship building. Whether you are a writer, entrepreneur, candle stick maker or model, you need this network to provide you with a presence and to connect you to like –minded professional and business people.

However, while the principle of communication and sharing is the same as for Twitter, LinkedIn has a different demographic in mind.  This social network is not aimed at casual chatting or sharing news about your family. The LinkedIn learning centre provides the clearest description of this site.

LinkedIn is the world’s largest professional network with over 120 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals. ( So, this network has a more serious intention in mind and is aimed at making professional or work-related connections.

Google Plus

If you are familiar with Facebook and Twitter, then you will recognize the networking processes of Google Plus and becoming an expert on this social network will be a short learning curve. However, there are some very important differences between Google Plus and similar sites like Facebook that you need to know about.

This network is touted as being a combination of the best attributes of the Facebook, Twitter, Skype, Digg and other forms of social media. The origins of this network go back to before the advent of Facebook. One can refer the beginnings of Google Plus to a social networking site launched by Google in 2004 known as Orkut, which never really became very well known internationally.

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